Information We Collect
Personal Information
We collect personal information that you voluntarily provide to us when you:
- Register for our adventure programs or workshops
- Contact us through our contact forms or email
- Subscribe to our newsletter or marketing communications
- Participate in surveys, contests, or promotional activities
- Book our adventure services or experiences
This information may include your name, email address, phone number, mailing address, emergency contact information, health and fitness information relevant to adventure activities, and payment information for bookings.
How We Use Your Information
We use the information we collect for various purposes, including:
- Service Provision: To provide, operate, and maintain our adventure services and programs
- Communication: To communicate with you about bookings, program updates, and respond to your inquiries
- Safety: To ensure participant safety during outdoor activities and maintain emergency contact information
- Improvement: To improve our services, develop new programs, and enhance user experience
- Marketing: To send you promotional materials and updates about our adventure programs (with your consent)
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:
- Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or serving our users
- Safety and Emergency: We may share emergency contact and health information with relevant authorities or medical professionals in case of emergencies during adventure activities
- Legal Requirements: We may disclose information when required by law, court order, or government regulation
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL encryption for data transmission
- Secure storage systems with access controls
- Regular security assessments and updates
- Employee training on data protection practices
- Limited access to personal information on a need-to-know basis
However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request copies of your personal information
- Rectification: Request correction of inaccurate or incomplete information
- Erasure: Request deletion of your personal information under certain circumstances
- Portability: Request transfer of your information to another service provider
- Restriction: Request restriction of processing under certain circumstances
- Objection: Object to processing of your personal information for marketing purposes
- Withdrawal of Consent: Withdraw consent for data processing where consent is the legal basis
To exercise these rights, please contact us using the information provided in the "Contact Us" section below.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience. We use:
- Essential Cookies: Required for basic website functionality
- Analytics Cookies: Help us understand how visitors use our website
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
- Preference Cookies: Remember your settings and preferences
You can control cookie settings through your browser preferences, though disabling certain cookies may affect website functionality.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:
- For the duration of our business relationship
- To comply with legal, accounting, or reporting requirements
- To resolve disputes and enforce agreements
- For safety records related to adventure activities (typically 7 years)
When personal information is no longer needed, we securely delete or anonymize it.
Children's Privacy
Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. For participants aged 13-18, we require parental or guardian consent before collecting any personal information. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date at the top of this policy
- Sending email notifications for significant changes (where applicable)
Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Phone: +1 (403) 555-0123
Mail:
Adventure Active Canada
Privacy Officer
123 Mountain View Drive
Canmore, Alberta T1W 2T2
Canada
Response Time: We will respond to your inquiry within 30 days of receipt.
Business Hours:
Monday - Friday: 8:00 AM - 6:00 PM MST
Weekend: 9:00 AM - 5:00 PM MST